About Us
The Program Labs is dedicated to helping organizations build successful entrepreneurship programs that create real economic opportunities. We provide expert advising to leaders on program development and actively build and operate these entrepreneurship initiatives.
Our approach comes from direct experience having worked at every phase of the process. We have been entrepreneurs, program operators, and ecosystem builders across the startups, university, nonprofit, and government industries.
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Our difference is we are not consultants who hand you a report and walk away. We're collaborators who help you turn your ideas into programs that actually work.
We've done the work. Now let us help you do yours.

Our Team
Meet the incredible individuals behind The Program Labs.

Alex Waters
Executive Director
Alex is the Executive Director of the Program Labs where he leverages over 15 Years of experience designing, building, and supporting programs. He has extensive experience in EdTech, lean innovation, coaching and nonprofit management. Most recently he was the Director of Economic Development & Innovation at the Jacobs Center for Neighborhood Innovation where he is the chief architect of the Jacobs Center Business Accelerator & Creator Studio. He currently serves on the Board for the SDSU Research Foundation, and SD Neighborhood House Association.

Cassandra Schaeg
Advisory Board
Cassandra is an Emmy award-winning storyteller, advocate, and entrepreneur. Her work in nonprofit and private sectors fuses education, economic development, and equity to ensure women and BIPOC entrepreneurs have access to networks, and resources. She is the Founder of SIP Wine & Beer and Co-Founder, Producer, and Host of the Emmy award-winning series Fresh Glass. She is active in the community serving on The Board of Trustees at Palomar College, and mentoring students at CSU San Marcos Business Administration Program, and Jacobs Center Business Accelerator Program.

Kurling Robinson
Board of Directors
From founding Internet Productions, a company instrumental in connecting major television networks like ABC with their audience, to his pivotal role at NetZero, a pioneering endeavor that facilitated widespread internet access and fostered novel marketplaces, Mr. Robinson's unwavering focus remains on illuminating the overlooked and underserved. Presently, Mr. Robinson holds board memberships in prestigious organizations such as the San Diego Workforce Partnership(Elected Chair), Workforce Ventures, Startup San Diego.

Dr. Boris Dev
Software Engineer
Boris builds AI automation and analytics software. His startup experience includes AI for flagging bad legal line items, a co-pilot for factory line operators, analytics for sales, predicting turnover for people analytics, and AI tooling for human's to write murder mystery stories for a gaming startup. His passion is to structure community knowledge so it can be automated in order to free up time for creative work. He has a PhD from SDSU in Quantitative Human Geography where his dissertation leveraged Census data to formulate human inequality metrics capturing social concerns linked to one's neighborhood location.

Joon Han
Board of Directors
Joon S. Han is the Founding CEO of Better San Diego a strategic alignment consultancy that businesses and other consultants go to for growth. He is a strategist that is on a mission to help as many entrepreneurs as possible. He has an extremely ginormous soft spot for social entrepreneurs (and similar folks passionate about social enterprises, conscious capitalism, triple bottom line, venture philanthropy, social innovation, ecopreneurs, go-giving, social ventures and social change in general).

Katie Rast
Advisory Board
Katie is the CEO of the Dr. Seuss Foundation, advancing its mission in collaboration with the Board of Trustees. Katie brings experience in community impact, innovation, and nonprofit leadership, ensuring that the Foundation's initiatives continue to thrive. From Early Childhood Education, the Science & Technology Program to Ensuring Age Friendly Communities, she combines innovation and execution to deploy catalytic capital that drives change. Katie was the Director of Community Impact at the San Diego Foundation, Executive Director for Fab Lab San Diego, though a partnership with MIT, was a Senior Strategy Advisor for UC San Diego Design Lab . Katie has received awards and recognition by MIT, USAID and the WorldBank.